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Patrons & Sponsors for Artists - How to find them and communicate with them

Techniques for getting funding from personal patrons as well as companies

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In this course you will learn how to find the names of potential local patrons of the arts, and you will learn how to meet and befriend these people and create lasting patrons for your studio practice. You will also learn how to approach businesses for sponsorship as well.

Online classroom experience will get all your questions asked personally as you navigate the course with other students.

Enrollment deadline - Rolling

Class Duration 8 weeks or longer if you choose to go slower, and lifetime access

Estimated effort - 30 minutes weekly

Lecturer - Brainard Carey

Participation fee, including personal editing - $349 US dollars (304 euros including tax)

The following quotes are from students in a recent class, and you will see them in the private Facebook classroom where you can ask me questions, just like they did, and this is what you can expect to see in the classroom;


‎Amy Williams‎ to Patrons and Sponsors Classroom

OMG! Just received my first donation - $1000!


Sarah Duclos‎ to Patrons and Sponsors Classroom

So, I'm completing the course at a GLACIAL pace, because it's a busy producing season for me - but, EXCITING NEWS...

My dance company has the opportunity to put roots down in a little studio space in a prime location. It was a time sensitive offer and we do not have money in the bank. I've been cultivating donors with a collaborator to make this happen, but still hadn't made that solo ask. Well, yesterday I was chatting with someone and it organically happened! She made a $1337 dollar donation to pay for a month's operating expenses! SO PUMPED and feeling less afraid.

Tim de Christopher‎ to Patrons and Sponsors Classroom

I just got my first PayPal donation!!


Dawn Boyer‎ to Patrons and Sponsors Classroom

I just received a Paypal donation of $250 from a patron! Thanks, Brainard.


Vasia Markides‎ to Patrons and Sponsors Classroom

Hi Brainard! Sent out my first letter (email) the other day and was promised $1500 by October.


Stina Aleah‎ to Patrons and Sponsors Classroom

Received my first donation of $150 today!


Rob Hessler‎ to Patrons and Sponsors Classroom

I got my first commitment of $600 this weekend, paid over the course of a year as $50/month donations to my studio practice. Not a huge amount, but not a bad first step

‎Gabrielle Senza‎ to Patrons and Sponsors Classroom

Hello Everyone -

More good news: A collector who has collected my work in the past, responded to my letter asking him to invest in my dream to create a new body of work by purchasing $2100 worth of works from the studio rather than simply donating money towards my project. I'm excited. That means I've raised a total of $7,175 since starting the course last month.

Thank you for the motivation and pragmatic advice, Brainard!


Rob Hessler‎ to Patrons and Sponsors Classroom

Hey Brainard:

I'm happy to report that I've raised $1805 towards my $15k goal! Not bad for my first mailing, if I do say so myself.


Kim Faler‎ to Patrons and Sponsors Classroom

This is magic! I raised 80% of my goal in just one week. It's amazing how generous people are if you just ask! Thanks Brainard Carey


‎Barry L. Wingard Ph.D.‎ to Patrons and Sponsors Classroom

Today has been a whirlwind type of day. I have lots I want to share with all of you but the details are not finalized yet. but, I will tell you my project was completely funded by one patron today. All $17,600! I still have the other $1600 coming in the mail this week. I still can't believe it!

Thank you Brainard Carey for teaching this class and I want to thank all of you that nudged me to jump in and do it!


Holly Tempo‎ to Patrons and Sponsors Classroom

OMG! I just got back my first SASE with a check for $2,000--which covers 2/3 of my funding goal for the project!!!!!!!!!!!!😄😃😄😃😄😃😍


Karen Hampton to Patrons and Sponsors Classroom

After taking Brainard's course on sponsors and patrons, I mustered up the courage and asked a patron and received a check for $5,000 to aid my studio practice.


Amber Jean to Patrons and Sponsors Classroom

"...My neighbor made it down the mountain this afternoon on a quest for a new heat tape - but none existed. He picked up my mail…brought it to my studio where I was working and offered me a ride down to my truck now that the road was plowed enough to get it back home. I poured through the mail, my tummy flip-flopped when I found an envelope marked "Cinemark." After your advise to Google (name withheld) I decided that being the sole patron of the Bison Bench was unlikely since he doesn't make as much $ as I thought. I had quietly settled on a wished-for number in my mind for the check to be….knowing that it could be anything and afraid to be disappointed but right in my hand was a check written for the wished-for number……………….$10,000.00…!!!!!!


My blue mood blew away with the same force of the snow flurries outside!!!

I am taking a treat to my neighbor right now before settling into my cozy cabin with running water and a grin.

I can hardly wait to continue my fundraising efforts tomorrow. I plan to make the goal of $20,000 before the end of the year (and shop for NEW tires ASAP)


Your Instructor

Brainard Carey
Brainard Carey

Brainard Carey has written three books for artists; Making it in the Art World, New Markets for Artists, and The Art World Demystified.

Carey interviews major and minor figures from all over the art world for Yale University radio. He is an educator and also an artist that has had major shows like The Whitney Museum Biennial and many others.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!